12 months, 52 weeks, 365 days with a few lockdowns in between. It’s hard to imagine that it’s been an entire year since the formally known ‘LuvBoat’ transformed into Ocean Groove Cruises. We’d been in business only 5 months when the first Covid-19 lockdown hit New Zealand. Although this meant we could not operate, it gave us time to reflect on the business we’d purchased, where we wanted to go and how we wanted to grow. We soon realised that the ‘LuvBoat’ didn’t reflect us, the new owners and that we wanted to put our own stamp onto the Auckland party boat. A re-brand and interior/ exterior renovation was planned in June and completed in September 2020 – with a fantastic response from past and future clients.
Our newer clients might not know where we started but for those who have sailed with us over the years, you will be familiar with the changes we have made. Gone are the bright pop art colours that filled the boat interior, the green/ yellow seating and the dated carpet. Now, we offer a fresh, modern and Mediterranean inspired private charter that reflects our Maltese heritage and passion to provide a high-end charter experience at a lower price-point that everyone can enjoy.
Not only did we transform the look and over-all atmosphere of our Auckland party boat, but we also chose a new name and branding to match. We brainstormed several name ideas and then put it to a vote. We asked you, our valued clients which name you felt best reflected us and what we wanted to achieve – the result? Ocean Groove Cruises of course. We loved this name just as much as you. For us, it reflected our love of dancing, entertaining and getting all our friends and family into the groove of things.
So What’s next for us? Recently we entered into the Auckland Westpac Business Awards and although we did not make the shortlist this year, we cannot wait to put the feedback we have received into action and give next year a try.